For over 30 years, The Sak has delivered hand crocheted bags and accessories from Bali, giving back to artisans while keeping plastic out of our oceans. They are the largest certified B-Corp handbag brand in the world, and have a rich heritage with texture and craft.

I have worked on creative direction and brand strategy for this legacy brand, The Sak, and their sister brand Sakroots for 15 years. By leading a team of designers, we support all marketing efforts through storytelling, photoshoots, design, and 360 campaigns. For optimal efficiency we set up two oversees photo studios in Bali and China where a bulk of our lifestyle and PDP imagery is produced.

DELIVERABLES: Creative Strategy, Art Direction, Team Leadership, 360 Campaigns, Photo + Video Shoots